Rubio and DeSantis Have High Marks – Voters Think Florida Going Right Direction

For Immediate Release:

According to a recent Listener Group/Political Matrix poll of 681 likely voters, 57% of likely voters think Florida is going the right direction.  U.S. Sen. Marco Rubio (Rep) leads challenger Congresswoman Val Demmings (Dem) by double digits 60.4% to 39.6%.  And Governor Ron DeSantis has a favorable rating just north of 52%. With it being very early in the campaign season, these numbers all are subject to change; however, at this stage of the game, it is fairly telling that the voters are not looking strongly for a change.

First, when looking at the senate race, Rubio is garnishing 40.9% of the democrats and 62.9% of the NPA. That is, in our opinion, very strong. 

1. First, If the election for United States Senate was today, and your choices were Sen. Marco Rubio, or Congresswoman Val Demmings; who would you choose?
Responses: 681Total Overall %
 1. Marco Rubio411 60.4%
 2. Val Demmings270 39.6%
1. First, If the election for United States Senate was today, and your choices were Sen. Marco Rubio, or Congresswoman Val Demmings; who would you choose?
Responses: 681TotalCrosstab %
 Party Labels
 Democrat, Responses: 276
 1. Marco Rubio11340.9%
 2. Val Demmings16359.1%
 No Party Affiliation , Responses: 143
 1. Marco Rubio9062.9%
 2. Val Demmings5337.1%
 Republican, Responses: 262
 1. Marco Rubio20879.4%
 2. Val Demmings5420.6%

Next, we wanted their opinions of Gov. Ron DeSantis.  Here we see that 52.4% have a favorable opinion. And here again, crossing party lines, DeSantis enjoys a favorable rating with democrats of 34.2%.

2. Next, when ranking Governor Ron DeSantis; on a scale of 1 to 5 with 1 being very favorable, 2 being favorable, 3 being unfavorable, 4 being very unfavorable, or 5 being undecided, how would you rank him?
Responses: 681Total Overall %
 1. Very Favorable289 42.4%
 2. Favorable68 10.0%
 3. Unfavorable74 10.9%
 4. Very Unfavorable 166 24.4%
 5. No Opinion or Undecided84 12.3%
2. Next, when ranking Governor Ron DeSantis; on a scale of 1 to 5 with 1 being very favorable, 2 being favorable, 3 being unfavorable, 4 being very unfavorable, or 5 being undecided, how would you rank him?
Responses: 681TotalCrosstab %
 Party Labels
 Democrat, Responses: 276
 1. Very Favorable6724.3%
 2. Favorable269.4%
 3. Unfavorable4315.6%
 4. Very Unfavorable 10036.2%
 5. No Opinion or Undecided4014.5%
 No Party Affiliation , Responses: 143
 1. Very Favorable6444.8%
 2. Favorable128.4%
 3. Unfavorable1611.2%
 4. Very Unfavorable 2718.9%
5. No Opinion or Undecided 2416.8%
 Republican, Responses: 262
 1. Very Favorable15860.3%
 2. Favorable3011.5%
3. Unfavorable 155.7%
 4. Very Unfavorable 3914.9%
 5. No Opinion or Undecided207.6%

Finally, when looking at the direction they thought the state of Florida was going, we found 57% thinking we are going in the right direction.  However, this does break down when looking at party affiliation as we see 59.1% of democrats saying we are going in the wrong direction while 72.5% of republicans and 59.4% of NPA saying we are going in the right direction. 

3. Finally in what direction do you think Florida is going?
Responses: 681Total Overall %
 1. Right Direction388 57.0%
 2. Wrong Direction293 43.0%
3. Finally in what direction do you think Florida is going?
Responses: 681TotalCrosstab %Overall %
 Party Labels
 Democrat, Responses: 276
 1. Right Direction11340.9%
 2. Wrong Direction16359.1%
 No Party Affiliation , Responses: 143
 1. Right Direction8559.4%
 2. Wrong Direction5840.6%
 Republican, Responses: 262
 1. Right Direction19072.5%
 2. Wrong Direction7227.5%

METHODOLOGY:

The persons sampled were Florida likely voters with a voting score of 100% for the primary and general election cycles. The voters called were those only with landlines and were called using an Interactive Voice Response (IVR) system and were called during the hours of 4PM to 8PM on June 27, 2021. The Margin of Error for this study is +/- 3.87% with a confidence level of 95%.  

ABOUT THE LISTENER GROUP:

Starting as a call center and market research center in 1998; since 2010 TLG has been serving clients as a full-service Marketing Research, Advertising, Public Relations firm. If your success depends on other people—customers, clients, patients, readers, viewers, and voters in whatever role these people’s opinions of you matter—you need The Listener® Group.  Headquartered in Pensacola, we have developed a team that has placed us, continuously, as the most accurate political and public policy polling firm in the Southeastern United States. We deliver a comprehensive blend of market research and advertising products that work in concert to maximize the effectiveness of your message.  For more information you can contact Greg Fink at 850.384.7008 or greg@thelistenergroup.com

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